Commiuncation in business - case study Essay Example | Topics and Well Written Essays - 2750 words

Commiuncation in business - case study - Essay Example Also, workers belonging to different cultures may have different reasons for lack of motivation and may require different measures to be motivated. In fact, every individual has his/her own needs that need to be satisfied to motivate him/her. In this paper, one such project has been discussed as a case study, which suffers from a lack of motivation in the workers. This multi-billion project involves construction of a condominium. Star Construction Company (SCC) has been hired by Unique Lead Builders (ULB) to construct the condominium. In this paper, I have proposed a framework to SCC which it can apply in its organization to improve the workers’ motivation and hence productivity so as to finish the project within the deadline, and avoid imposition of liquidated damages. 2. Terms of Reference – state clearly: Who am I? I am a Business Consultant. I have formerly done Masters in Business Administration (MBA). I have my own firm that offers consultancy to the clients and/o r contractors for a fee. I have provided my services on a number of projects, and have done good business. My firm is quite popular in the market, and I am considered as one of the top business consultants in my region. Who is my client? My client is Star Construction Company (SCC). SCC is a Contractor that takes building contracts. Currently, SCC is busy constructing a condominium in the centre of the city. It is a multi-billion project, which requires SCC to retain a minimum of 2000 workers for the whole period of construction. Currently, SCC is lagging 5 months behind the schedule it was given by ULB in the start of the project. In order to identify the root cause of delay, SCC has conducted a self-audit of its performance. The biggest issue that the auditing team has come up with is lack of motivation in the workforce. Workforce’s reluctance to take interest in the work has declined its productivity, which has directly affected the schedule. The auditing team has suggeste d the General Manager (GM) of SCC to take measures to improve the workforce’s motivation so that their productivity may be enhanced and the project can be sped up. Why has SCC consulted me? In order to devise a strategy to improve the workers’ productivity, it is imperative that the issues workforce commonly encounters are identified. Unless the workers’ concerns are satisfied, they can not be made to work hard. SCC has, therefore, asked me to prepare a briefing paper which SCC may consult in order to solve its workforce related problems and increase their productivity. 3. Overview of the situation: SCC was given a work schedule by the client at the start of the project. The whole project schedule covers a period of 3 years. As of now, eight months have passed since the commencement date, and the productivity has been considerably lower than what was the demand of the original schedule. SCC lags behind the schedule to such an extent that the goal of no more than 3 months has been achieved in 8 months. The client has stipulated very strict rules against the delay. The liquidated damages will be charged at the rate of 1 per cent of the project’s cost per week of delay. Therefore, SCC can not afford to delay the project as a delay of only a month will consume 20 per cent of its profit. Accordingly, a delay of 5 months will leave