Essay --

Executive Summary Mountville is a small town in Pennsylvania with a population of 3000. Located on Highway 30, the town is 20 miles East of the county of York and 10 miles West of the county of Lancaster. Interstate highway 30 connects York County and Lancaster County that both have universities and a cumulative population of almost 1,000,000 residents. The highway is the main road through town and is used daily by thousands of commuters between the two cities. These commuters sustain a number of roadside businesses on Highway 30 that sell many different commodities. There is currently one gas station at the location. The nearest gas stations directly off of the highway otherwise closest are each at more than a 5 mile distance. NOVA Food and Gas Center will offer these commuters gas, groceries, and a deli. On the way to work, a commuter could stop for gas and get some choice coffee. On the way home, the same commuter could stop again to pick up something for dinner, such as a sub or burger. The aim of this plan is to be a guide for this start-up business. Researching and defining our markets, strategies, mission and financials will provide insight and prepare the owner to successfully run NOVA. 1.1 Objectives To capture an increasing share of the commuter traffic passing through Mountville. To offer our customers superior products, at an affordable price. To provide customer service that is second to none. 1.2 Mission The mission of NOVA is to offer commuters on Highway 30 competitive gas prices and great food. The company will make a healthy profit for its owners and provide a rewarding work environment for its employees. 1.3 Keys to Success Good quality products at competitive prices. Excellent customer service that will pro... ... the sales forecast for three years. Management Summary Tegpartap Singh, owner of NOVA Food and Gas Center, is a young man who wishes to start his own gas station. Tegpartap has had lots of exposure to gas station management, as many of his family members and family friends are owners of various gas stations. 6.1 Personnel Plan The NOVA Food and Gas Center will have a staff of five: Manager Store/deli staff (2) Gas attendants (2) Financial Plan The following is the financial plan for NOVA Food and Gas Center. 7.1 Break-even Analysis The monthly break-even point is approximately $49,500. 7.2 Projected Profit and Loss The following table and charts highlight the projected profit and loss for three years. 7.3 Projected Cash Flow 7.4 Projected Balance Sheet The following table and chart highlight the projected balance sheet for three years.