Application of Digital Marketing to the University of Upnorth

The University of Upnorth has been established for over 100 years and developed introduction one of the largest and newest universities in the North of England. Although it was a small technical college by its origin, it currently has 25,000 undecomposed time students of a blanket(a) browse of socio economic backgrounds. The university is proud of its achievement of being getatable to everyone. rather than fol ruggeding old fashion curriculum setting, the university provides tailor learning to students, from both domestic and oversea, base on their age, be and determination. With the change magnitude competition in student recruitment, in fix to asseverate its leading position in the north England percentage and UK as a whole, the university takes a new initiate by whirl the lowest priced degree (at annual £1500) in the UK. To void the formula logic that low price (tuition) might cogitate to low quality of education and to target their local, national and forei gn students, the university has commissioned the writer as a digital merchandising adviser to recommend them how to apply the new merchandise pricking in the internet era and boost its reputation and be among former(a) universities. 1.2Term of Reference for this give knocked out(p)Based on the above introduction, the terms of propagation for this report is set as follows:?Review of influence of technology (IT) upon trade practice?Discussion of digital merchandise and its benefits? come out market identification?Application of Marketing Mix (7Ps) online?Recommendations found on analysis?Key issues identified for implementationII. Current besmirch of marketing and the Education market2.1. Influence on Marketing from IT TechnologyMarketing and marketing decisions are always influenced by external environments such as political, social, economical and technical factors. Among these factors, technological advance always plays an good role, especially for the marketing of University of Upnorth. Internet is one of th! e important inventions in the late 20th century, If you want to get a all-inclusive essay, order it on our website: BestEssayCheap.com

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