Classic Airlines And Marketing

absolute production line lanes and selling Diona Sims University of Phoenix Marketing MKT/571 April 18, 2011 Douglas dingle spotless Airlines and Marketing Classic Airlines prides itself as the fifth largets air passage in the world. The organiziation is profititable, however, it has begun to struggle as consumer arrogance has been decreasing. pop off has begun to improver after the September 11, 2001 attacks, however; airlines ar fight with change magnitude fuel and labor costs. The lack of consumer confidence has been apparent in the decrease in Classics Classic Rewards chopine by 19 % (University of Phoenix, 2011). Classic Airlines primitive marketing dodging has been using a client rewards computer computer programmeme called Classic Rewards. This programs rewards shop at flyers with discounts on upgraded seats, hotel reservations and car rentals. However, the rewards program has not been working for the organization. l ittle flying customers are subscribe up for Classic Airlines rewards program, and those customers who are a part of the rewards program are flying less. The decrease in revenue has resulted in the identity card of directors mandating a 15 % cost reduction over the side by side(p) 18 months.

This decision had begun a tug-of-war between the principal(prenominal) administrator ships officer who wants to tress arounc the customer rewards program without lowering prices and the chief marketing officer who wants to remain customer focused and oppose to what customers are requesting. Marketing Challenges The customer service calls engen! der indicated that Classic Airlines does not have a clear understading of what marketing entails. match to Kotler and Keller, marketing is The function of marketing is to know and understand the customer so considerably that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to taint (Kotler & Keller, 2006, p. 6). The marketing intention must take into consideration the inevitably of the target audience. Classic Airlines...If you want to get a climb essay, order it on our website: BestEssayCheap.com

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